What 16 Months of Google Searches Taught Me About My Top 5 Pages

Google Search Console keeps sixteen months of data. I went through all of it for this site: which pages people actually clicked, and the exact words they typed to find them.

The numbers are small. This is not a big site, and the best page here has 69 clicks from Google in that time. But the searches are the interesting part. They tell you what people were really asking, and sometimes the page they landed on was answering a slightly different question.

Here are the five pages Google sends the most people to, what each one taught me, and what I changed because of it.

The five pages, by clicks from Google

“Times shown” is how often the page appeared in someone’s results. Average position is where it sat, with 1 being the top of page one.

1. The ALDI list: people want a list, not a story

The top search that brought people here was “bobby approved aldi list”. Then “bobby approved aldi”, then “bobby parrish aldi 2026”. Searches without his name, like “healthy snacks at aldi”, barely registered, with one or two appearances each.

People had already watched Bobby Parrish’s ALDI video. They wanted his picks written down so they could shop from them. So the page is now the Bobby Approved ALDI list, rebuilt from both of his ALDI videos with his prices and his reasons, and it says clearly that the picks are his.

A handful of people also searched for “bobby approved aldi list pdf”. That one is simple to answer, so there is now a printable one-page version.

The takeaway: when people arrive with a name in their search, give them that person’s list, credit them properly, and make it easy to take into the store.

2. Condiments: one sharp question inside a broad page

The condiments page was built around “seed oil free condiments”. But one of its top searches was a single, specific question: “does ketchup have seed oil”.

The answer is short. Plain ketchup does not. The federal standard for ketchup covers tomatoes, vinegar, sweetener, salt and seasoning, and oil is not in it. That question now has its own page, with the labels side by side.

The bigger story in condiments turned out to be mayonnaise. In July 2026 a UC Davis team tested foods labelled as made with avocado oil, and 71% of the mayonnaises were inconsistent with real avocado oil. The condiments page now leads with that, and with the easy way around it, which is making mayonnaise yourself. It takes about a minute.

The takeaway: a broad page can hide a narrow question. When people keep asking the same yes or no question, answer it in the first sentence and give it a page of its own.

3. Tallow skincare: a big audience, and a hard truth

This page was shown 3,500 times, mostly for “best beef tallow for face”. It sits down around position 24, so most people never scroll far enough to see it.

The honest answer to “is tallow good for your face” is uncomfortable for a buying guide. I could not find a single human trial of plain beef tallow as a moisturiser. There are reviews saying more research is needed, dermatologists warning that it can clog pores on oily or acne prone skin, and a lot of social media enthusiasm with very little behind it.

I have bought tallow skincare myself, from Meraki Medicinal, many times. That does not make it tested. So the tallow skincare page now tells you what to look for on the jar, who should skip it, and how to patch test before you put it on your face.

The takeaway: if the evidence is thin, say so, even on a page that is supposed to help you buy something.

4. Snacks: people search for the situation they are in

The snacks page gets found for “seed oil free snacks”, but look at the next searches down: “airport snacks without seed oil”, “bbq snacks without seed oil”. Those are people standing somewhere specific, usually in a hurry.

At an airport newsstand, the safe picks are the ones with almost nothing on the label: plain unsalted almonds, fruit bars like That’s it, date bars like Larabar and RXBAR, and meat sticks. The traps are the ones that look healthy. Roasted salted almonds are often made with sunflower oil, and so is SkinnyPop. The full walkthrough is in airport snacks without seed oils.

The same UC Davis study matters here too. 93% of the avocado oil chips tested were inconsistent with real avocado oil, so the snacks page no longer treats “made with avocado oil” as a pass.

The takeaway: a list of good snacks is useful. A list for the place you are actually standing is more useful.

5. Mouth tape: the biggest audience and the weakest answer

This is the page Google shows most often of the five, 4,244 times, mostly for “best mouth tape”. It also ranks the lowest, around position 35. People want to know which tape to buy.

I do mouth tape. But when you read the research, the more important question comes first: is it safe for you at all? The largest recent review found the studies small and of poor quality, and flagged a serious risk for anyone whose nose is blocked. The American Academy of Otolaryngic Allergy, an ENT society, says to make sure you do not have sleep apnea before you try it. The mouth tape page now covers who should not tape before it gets to which tape, including what 3M actually says its Micropore and Transpore tapes are for.

The takeaway: answer the question people should be asking, not only the one they typed.

Two more that people read, even if Google sends fewer

Google Analytics counts everyone who reads a page, however they got there. By that measure, two other pages sit near the top: tallow vs lard and the healthiest oils for frying.

The searches behind tallow vs lard are almost all one question, in different words: “are tallow and lard the same thing?” No. Tallow is rendered beef fat and lard is rendered pork fat. The federal definition of lard is pork only, which is why “beef lard” on a label makes no sense. There is now a label decoder for tallow, lard, suet and dripping.

Questions you asked Google, answered in a line

Does ketchup have seed oil? Plain ketchup, no. Ketchup and mayo sauces often do.

Are tallow and lard the same thing? No. Tallow is beef fat, lard is pork fat.

Is 3M Micropore tape made for mouth taping? No. 3M describes it as a medical paper tape for skin and does not mention the mouth.

What airport snacks have no seed oils? Plain almonds, fruit bars, date bars and meat sticks. Check the label on anything roasted or salted.

What is the best beef tallow for your face? There are no human trials to settle it. Pick a short ingredient list and patch test first.

Is there a Bobby Approved ALDI list PDF? Yes, here.

The bottom line

Across all five pages, the lesson is the same. People come with a specific question and often a specific place or person in mind. The pages that did best answered that question quickly and honestly. The ones that ranked lowest were trying to sell something before they had answered it. The pages above have been rebuilt with that in mind.